AHOLD DELHAIZE
AD/01 branding
Building a dynamic identity for Ahold Delhaize's new tech studio in Bucharest to recruit top talents that seek impact.
Challenge
ATTRACT TOP TECH TALENT FOR TOMORROW
Ahold Delhaize is a multinational retail company whose brands make life easier, healthier, and greener for customers every day. Opening a new tech studio in Bucharest, it seeks sharp minds to create fresh innovations. Yet, with fierce competition in the tech landscape, how do we get techies excited about food tech – and convince them to join?
Approach
IMPACT - FROM BYTE TO BASKET
Introducing AD/01, the studio that builds the future of food retail. The new home for talents to develop their recipe for change, AD/01 enhances countless people’s daily food experiences with smart solutions. Here, techies will have the space and support to create things that make everyday life better for everyday people.
Solution
Building things people can tap, touch, and taste
AD/01’s name and verbal identity embody its enthusiastic maker mindset and culture, using lighthearted, confident, honest, and motivating language. The brand’s messaging always relates back to its roots in food tech and a passion for innovation alongside other code-crunching comrades.
AD/01’s playful spirit shines through the visual concept ‘The joy of building.’ The refreshing retro design elements embrace the studio’s lively atmosphere and zest for experimentation and pay homage to Ahold Delhaize’s supermarket business. The modular layout also allows building blocks to be infinitely combined for eye-catching visuals.
