Audemars Piguet
Moment in time
Helping visitors to capture their unique moment in time.
Challenge
Bridging Time and Technology
Audemars Piguet, a legendary manufacturer of luxury mechanical watches and one of the three watch masters from the Vallée de Joux in Switzerland, seeks to enhance the visitor experience at the Audemars Piguet Musée Atelier. The museum, directly connected to the founding family's home, offers a journey through time, showcasing iconic timepieces, revolutionary watch complications, and the workshops of master watchmakers.
Our challenge was to create an engaging, on-brand experience at the museum's exit that seamlessly bridges the physical visit with the digital world, encouraging visitors to share their experience on social media.
APPROACH
Crafting Moments of Precision
We developed an interactive museum installation designed to celebrate Audemars Piguet's exceptional craftsmanship and encourage social sharing. This captivating kinetic sculpture embodies the precision and engineering excellence of the Swiss watchmaker, encapsulating the vastness of the universe in a compact, technological marvel.
Visitors can place their face at the center of the sculpture's rings, positioning themselves at the heart of their significant moment. This setup creates a beautifully lit, shareable memento, perfect for posting on social media, seamlessly merging the physical museum experience with the digital world.
