Audemars Piguet
Royal Oak Concept Tourbillon x Marvel
Reimagining the brand’s product sites to embody the superheroes’ universes and the timepieces’ technical mastery.
Challenge
When superheroes meet superwatches
Audemars Piguet is known for its bold, experimental spirit. For the new Royal Oak Concept in collaboration with Marvel, we were challenged with bridging Haute Horlogerie and pop culture in an immersive digital experience.
Approach
Leaping off the Page
Channeling Marvel’s striking style and Audemars Piguet’s timeless craftsmanship, we infused experimental, conceptual, and technical thinking into our web design and development.
To bring visitors into the universes of Black Panther and Spider-Man, the Royal Oak Concept Tourbillon watches are showcased using immersive and interactive experiences. With WebGL, animations, and 3D elements, we transformed typical product pages into a visual spectacle.
Solution
The Multiverse of Experience
Transporting users from AP’s home of Le Brassus to Marvel’s worlds of Wakanda and New York, the landing pages reflect each superhero’s distinct style while spotlighting horological innovations.
The Flying Tourbillon Black Panther page features electrifying animations, the signature purple motif, and tribal typography that pay homage to the futuristic Wakanda and its powerful vibranium.
Meanwhile, the Spider-Man landing page draws from comic aesthetics, intertwining dynamic 3D elements with intricate web-like visuals.
