Keeping authentic and exciting content on and on. How KPN’s “#BLIJFGAAN” influencers campaign goes unlimited for young Dutch audiences.
KPN has been one of the market leaders in the Netherlands. But with the battle of players raging on, they want to give their brand an edge with young users through content. Yet, with the saturated social scene, young people have grown sceptical of everything they see. The only way to get through them is authentic entertainment.
Young audiences want content that matches their experiences presented by people they can relate to. Content that isn’t like advertising shoved down their throats. Content that’s just pure fun. So, we want to give them just that, crafting show-stopping content by keeping it going, or like KPN’s high-speed internet, ‘unlimited.’
We enlisted influencer besties Daan Boom en Tobias Camman, the two halves of the #BLIJFGAAN Squad, and challenged them to create continuous, non-stop content – with the help of KPN’s high-quality internet on YouTube, Instagram, TikTok, Snapchat, and Twitch. It was chaotic, it was random, but most importantly, it was fun. And the young people were hooked, once again proving that authenticity and entertainment triumph all. The hype lives on, with the likes, comments, and shares on the posts going on and on.
KPN is launching a cuddly campaign with Louis de Kat and Ruben to promote their internet products and build their brand, using TV and online videos, social media, and AI.