BYBORRE
Two words that transform the brand
A new bold story, tagline, and homepage for the knitted textile brand, from startup to scale-up, challenger to vision maker.
Challenge
FIND THE RED THREAD
Design and textile geeks know BYBORRE as the inventor of revolutionary knitting technology that challenges the wasteful textile industry with responsible practices. But as it grew from a startup to a scaleup, the brand got lost in layers
of complex, design-specific messaging.
To appeal to a wider range of audiences, BYBORRE needed to rediscover its character–and get it across with courageous expressions.
Approach
Maximum clarity
A compelling story requires a clear understanding. So we got to work, getting to know the brand up close and inside out. We listened to the stories, studied the machines, and touched the textiles. From the craftspeople to the technology, everything BYBORRE does serves an ultimate purpose: “custom knits on demand.” Designed for forward-thinking brands who want to bring their vision to life.
Solution
VISION, KNITTED
Meet the new BYBORRE, a textile innovation company specialized in custom knitted textiles for interiors, mobility, and fashion. Its verbal identity is centered on the concept: "Your DNA in every stitch." Distilled from a longer narrative, the new BYBORRE is guided by two words: Vision, knitted. A bold promise that permeates across its investor pitches, internal communications, and storefront. Because whatever your brand has in mind, BYBORRE knits it.
