VOLKSWAGEN
Brand campaign
Volkswagen is repositioning its brand locally through a customer-focused approach emphasizing reliability and being the best choice in a rapidly changing market. Our successful collaboration with Volkswagen has lasted for more than 17 years now. And with a new, local positioning for the brand, Volkswagen is responding to the rapidly changing landscape in automotive.
Our successful collaboration with Volkswagen has lasted for more than 17 years now. And with a new, local positioning for the brand, Volkswagen is responding to the rapidly changing landscape in automotive.
Challenge
Volkswagen as a Dutch icon
Make sure that Dutch people fall and/or stay in love with the largest, but also most beautiful, car brand in the Netherlands.
Approach
Show Volkswagen is the best choice.
Volkswagen does not only has a heritage as a reliable car. It also has an important added value in these rapidly changing times: that of the certainty of the best choice.
Solution
More than just a campaign construct.
The brand idea developed by us is more than just a campaign construct. It is a compass that should be palpable in all facets of the brand. This mentality is now being used by Volkswagen throughout the customer journey: from campaigns to website and from dealer experience to after sales.
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