Cupitoys
A Fresh, Fun, and Flirty Identity
Sexual wellness brand Cupitoys keeps it cheeky with an identity that’s all about shared pleasure.
Challenge
Making sex taboo-free and feel-good
Sex is fun—but social taboos can sometimes make things awkward. How can Cupitoys harness its identity to normalise sexual pleasure and inspire its users to enjoy each other together?
Approach
We come together
Sharing is caring, especially when it comes to pleasure. While most adult toy brands lean into explicit imagery, Cupitoys embraces the playfulness of shared pleasure. Taking a light-hearted approach, its identity challenges sexual taboos and celebrates pleasure of all shapes and sizes.
Solution
Join in on the fun!
Sweet, flirty, and intimately inviting, Cupitoys becomes your bestie in bed with a signature heart-arrow logo, plush typography, and vibrant accents while complemented by deeper, indulgent shades.
There’s no sex without people. So, the way Cupitoys captures them on camera reflects its playful ethos: no staged setting, just people being themselves in natural lighting.
This cheeky identity has aroused great public interest, having been embraced by major Dutch platforms like Dumpert and SlamFM. Now that’s hot.
