Cupitoys

A Fresh, Fun, and Flirty Identity

Sexual wellness brand Cupitoys keeps it cheeky with an identity that’s all about shared pleasure.

A close-up image of a vibrant pink vibrator is centered on a light pink background. Behind it is the bold, magenta, cursive-style logotype "Cupid Toys," with a small heart graphic.

Challenge

Making sex taboo-free and feel-good

Sex is fun—but social taboos can sometimes make things awkward. How can Cupitoys harness its identity to normalise sexual pleasure and inspire its users to enjoy each other together?

Red ad panel reading 'Solo play, couples play, any-way-you-want-it kind of play' beside a photo of a relaxed, intimate couple lying close, eyes closed.

Blue silicone handheld suction stimulator floating above a teal background with large stylized lettering and a drop shadow.

Deep purple, curved suction vibrator floating against a purple background with large stylized pale purple text.

Red cylindrical advertising column with a pink vibrator against a red abstract background by an Amsterdam-style tree-lined canal and historic stone building

Approach

We come together

Sharing is caring, especially when it comes to pleasure. While most adult toy brands lean into explicit imagery, Cupitoys embraces the playfulness of shared pleasure. Taking a light-hearted approach, its identity challenges sexual taboos and celebrates pleasure of all shapes and sizes.

Open purple gift box on red satin with purple patterned tissue paper and a card reading "Sex toy bundles you can both get buzzed about."

Hand holding smartphone over red background showing an app product page for a pink vibrator.

Solution

Join in on the fun!

Sweet, flirty, and intimately inviting, Cupitoys becomes your bestie in bed with a signature heart-arrow logo, plush typography, and vibrant accents while complemented by deeper, indulgent shades.

There’s no sex without people. So, the way Cupitoys captures them on camera reflects its playful ethos: no staged setting, just people being themselves in natural lighting.

This cheeky identity has aroused great public interest, having been embraced by major Dutch platforms like Dumpert and SlamFM. Now that’s hot.