Karwei
Maak het mooier met #KARWEI
Inspiring the #KARWEI community to make life more beautiful with branded social content. Endless inspirations, endless tips, endless customisations.
Challenge
HOW TO MAKE LIFE MORE BEAUTIFUL?
Karwei has taste and wants to make life more beautiful – and knows its customers do, too. While inspirations can be found all over the Internet, decorating one’s space is overwhelming and nerve-wracking – where do we even start? What shoppers need is a guide who can take them step by step in realising their vision.
Approach
DIY WITH CONFIDENCE
Karwei wants to help people turn their doubts into decorations – by inspiring, facilitating, and empowering them to take on the challenge with confidence and enthusiasm. Because anyone can make their home more beautiful. Our job: Channelling the spirit into social-savvy and attention-worthy content.
Solution
DAILY DOSES OF INSPIRATION AND KNOWLEDGE
Our stream of daily content translated Karwei’s promise into practical tips, tricks, and hacks with its products as tools. As much as customers love aesthetic images, they also want actual instructions to make it work. And in case they're puzzled, Karwei is right there to answer any DIY questions and keep them excited and engaged. Sharing is caring for the #Karwei community, so let’s hype each other up and transform our spaces into masterpieces.
Average number of likes: +74%
Average number of comments: +880%
Average number of saves: +392%
Added number of followers per post: +116%
Total organic reach: +75%
KPN
Rare tijden
Tackling the “new normal” in unprecedented times. How KPN’s social series Rare Tijden uses humor to lighten the work-from-home fatigue during COVID.
