Karwei
Trendkleur 2024
Living the Californian spirit from the comfort of your screen and home with Karwei’s 2024 Trend Colour – ‘California Mauve.’
When it comes to paint colours and how to apply them, Karwei is the trendsetter. This year, California Mauve takes the crown, where the light purple hue perfectly pairs with five complementary colours.
Challenge
BRINGING CALIFORNIA INTO DUTCH HOMES
Being encircled by four walls feels stuffy sometimes. Have you ever dreamt about breaking free and drifting to somewhere far, far away? But if you can’t go, there is a way to bring that vibe to you. So, our quest began: motivating people to carry that California feelin’ into their homes with Karwei’s alluring mauve tint.
Approach
SOCIAL DREAMING
When they say California, we say Dreamin’. And that’s exactly what the colour does: it instantly transports you to distant lands and nostalgic memories. We also do the same on social, dreaming of our next adventures or that aspiring life. California Mauve is vivid and vibrant, and so will our dream home.
Solution
YOU ALMOST FORGET THAT YOU’RE AT HOME
Imagine yourself basking in the sun with sand running through your fingers as your eyes lay on beautiful lavender fields and breathtaking sunrises above the canyons. That’s the feeling we want to evoke with California Mauve and its complementary palette. With captivating and visually pleasing content, we matched Karwei’s colour of the year with signature Californian scenery.
But the colour on your screen and the paint on your wall can look completely different. Fret not because Karwei got you covered with content that showcases how the different colours shine in natural light to help you find the perfect fit. Adding ASMR paint videos to the mix, and this palette is simply irresistible. It’s no longer just a dream – because Karwei brings California to you.
Karwei
Maak het mooier met #KARWEI
Inspiring the #KARWEI community to make life more beautiful with branded social content. Endless inspirations, endless tips, endless customisations.
