KPN
Sint Belt Aan
Saving pakjesavond from the rise of modern video doorbells, KPN gives parents a tool to proof it was really Sint.
Challenge
SINT (OR RATHER THE NEIGHBOUR) CAUGHT IN 4K
With the rise of the popular video doorbell and tech-savvy children comes a new problem: you can no longer ask the neighbour to play Sinterklaas. Having Willem from next door ring the bell, leave the presents, and run away won’t cut it anymore. Gen Alpha kids know they can see whoever rings the bell on your phone and won’t take “He is just so busy; he has 17 million other houses to go to” for an answer.
SINTERKLAAS, OZOSNEL AND AI
Driving nostalgia
To keep the magic alive, we cooked up a service that people can use when celebrating pakjesavond. Legitimate proof to your children that Sinterklaas really brought them their presents. By using Sint’s AI voice to make him say your children’s exact names, we make it even more believable. Cold, hard evidence, if you’d like.
Solution
SINT BELT AAN
A video doorbell service that is completely customisable for your celebration. Pick one of the three scenarios that fit your case most, upload a picture of your street, fill in your children’s name and hit that Download button.
Together with Sint and Ozosnel, we posted viral TikTok and Instagram videos to spread the word about the service. The result? The perfect tool for pakjesavond celebrations that help protect the childhood fantasy for just a wee bit longer.
KPN
Rare tijden
Tackling the “new normal” in unprecedented times. How KPN’s social series Rare Tijden uses humor to lighten the work-from-home fatigue during COVID.
