PORSCHE
Social Strategy & Identity
How we helped Porsche Nederland go the extra mile – beyond the cars and into underexplored territories of the brand – for Dutch audiences with its social channels and content.
Research uncovered that young (under 40 years old), ambitious, and affluent consumers have very different interests and outlooks on life than their older counterparts. Yet, the common denominator between these two groups and Porsche remains: the ‘Never Compromise’ mindset.
Challenge
DRIVING ENGAGEMENT WITH NEW AUDIENCES
To captivate both existing and new audiences, we need to showcase the world of Porsche in its entirety. Because the Porsche brand is more than just iconic models and horsepowers. How can we intrigue car lovers to explore other elements of the brand and turn new target audiences into Porsche lovers with car-related content?
Approach
FUELING THE SHARED MINDSET
On all social channels, Porsche Nederland encourages people to live without compromise by spotlighting (success) stories of their peers.
Solution
‘LIVE WITHOUT COMPROMISE'
Porsche is a car brand. But it’s also a human brand. Because the “Live without Compromise” mantra extends beyond the performance of Porsche automobiles. It’s the mentality that every Porsche rider embodies. We created content that shifts the focus from the product to its users, inspiring them to live life to the fullest, push themselves forward, and strive for great things. And we lead by example, crafting each post with our relentless perfectionism.
