IDS
Branding
Reimagining IDS as the hub of success for its global logistics portfolio with a new distinct ‘container’ visual concept.
Challenge
A standout identity for a holding company
IDS is a holding company that owns international logistics players including GLS, Royal Mail, and Parcelforce Worldwide. While IDS's look used to be comprised of its portfolio brands, the brand seeks a distinct yet versatile identity that can encompass both current and future businesses.
Approach
Transport today into tomorrow
IDS’s new strategic ambition positions the company as ‘the hub driving forward-thinking in global logistics.’ Focused on injecting and exchanging expertise to grow its portfolio, IDS is in constant pursuit of making global logistics better. Because the company is not just in the logistics business; it’s delivering its future.
Solution
Unbox the potential of global logistics
The ‘container’ visual concept symbolises IDS’s ambition as the platform for elevating logistics businesses. This distinctive layout opens up possibilities and offers space and flexibility for the IDS brand, with the streamlined design keeping it professional and reliable.
IDS’s tone of voice reflects its vision using sharp, precise, and active language while looking forward with optimism. Ultimately, logistics is a people business, so IDS bridges efficiency and empathy in how it speaks to connect with its audience.
