From brand message to engaged #KARWEI community.
From ATL brand communication to interacting with the brand on social.
We researched what consumers want from home and hardware brands on social: inspiration, product updates and help with their DIY jobs to make their house more beautiful. Perfectly aligned with the brand promise. All we needed to do was look for ways to fulfill these needs in a social-savvy and Instagram-worthy manner.
Resulting in an eager community, ready to transform their own space and astonishing engagement scores for Karwei.
Average number of likes: +74%
Average number of comments: +880%
Average number of saves: +392%
Added number of followers per post: +116%
Total organic reach: +75%
The social series Rare Tijden uses humor to tackle the "new normal" of working from home during the Covid pandemic. The video calls format was aired on LinkedIn to reach a business-oriented audience.