Karwei
Maak het mooier met #KARWEI
From brand message to engaged #KARWEI community.
Challenge
When Karwei tells you to make life more beautiful, where do you start?
From ATL brand communication to interacting with the brand on social.
Approach
Providing guidelines on how to achieve the Karwei brand promise of 'making it more beautiful'.
We researched what consumers want from home and hardware brands on social: inspiration, product updates and help with their DIY jobs to make their house more beautiful. Perfectly aligned with the brand promise. All we needed to do was look for ways to fulfill these needs in a social-savvy and Instagram-worthy manner.
Solution
Daily inspirational and informative posts, stories & reels that show how to make your space more beautiful.
Resulting in an eager community, ready to transform their own space and astonishing engagement scores for Karwei.
Average number of likes: +74%
Average number of comments: +880%
Average number of saves: +392%
Added number of followers per post: +116%
Total organic reach: +75%
KPN
Rare tijden
The social series Rare Tijden uses humor to tackle the "new normal" of working from home during the Covid pandemic. The video calls format was aired on LinkedIn to reach a business-oriented audience.
