KPN
ASSET CHECKER
How we turned hard work into hardly working for checking brand assets.
Challenge
THE WEEKLY GRIND IN THE ASSET FACTORY
The KPN brand team faced a challenge. Checking all communication assets for consistency by hand was time-consuming and prone to mistakes, especially with the weekly volume frequently reaching into the hundreds. Because the team received requests from various departments, the same mistakes were seen over and over and over: inconsistent photography, off-brand colors, or pieces of copy that were far too long. Fixing these issues took days, risking missed publication deadlines and compromised brand consistency.
Approach
A BETTER WAY TO GET ASSETS ON-BRAND AND ON TIME
In this wonderful AI era, there simply had to be a better, faster way to check these assets. We set out to develop a tool designed to slash the workload, improve brand consistency, save time, and dramatically reduce mistakes from the start. It provides users with direct feedback and clear instructions to get assets on-brand and on time.
Solution
INTRODUCING: KPN ASSET CHECKER
To help the brand team out, we developed the KPN Asset Checker: an AI-driven tool that automatically checks all assets for brand consistency. This solution combines KPN’s brand expertise with a bespoke AI engine that recognizes common mistakes and gives direct feedback on how to fix them. You just have to fill in the brief, upload your assets, and get an instant summary of all possible improvements. All before morning coffee.
