KPN
Fan phones
Launching the telco’s hottest deal–by hacking the worlds of entertainment and fan culture with real, iconic phones.
Challenge
GET PEOPLE TALKING!
Dutchies love a good deal. And the telco company KPN and entertainment platform Netflix know this best, with a combo deal that offers Internet and mobile subscriptions with free Netflix access. With the two giants joining forces, how can we create hype around its launch and tap into the worlds of entertainment and fan culture—in a uniquely KPN way?
Approach
FROM SCREENS TO PHONES
When browsing Netflix’s catalog, we noticed a silent figure in many of its fan favorites. From the endless eavesdropping in The Crown to the thrilling operations in La Casa de Papel, there’s one thing in common. It’s people talking on the phone. Lots of them. And telecommunications? That’s exactly KPN’s expertise.
Solution
FAN PHONES
Introducing Fan Phones, limited-edition devices brought straight from Netflix’s iconic series La Casa de Papel, Stranger Things, and The Crown.
Connected via KPN’s mobile network and loaded with custom, series-related features, the phones were released at a launch event, in stores, and online. But it wasn’t just a prototype. Fans can join, pre-order, and win their favorite models.
Impact
BECOMING THE PEOPLE'S PICK
Tech reviewers tested them. Influencers teased them. And fans hunted them down, with almost 10,000 of them joining the raffle. And it quickly took the nation by storm, so much so that the country’s most popular outlet thought it was the April Fool’s joke of the year. But it wasn’t. They are definitely real, turning KPN from a reliable service provider into a beloved brand.
