The social series Rare Tijden uses humor to tackle the "new normal" of working from home during the Covid pandemic. The video calls format was aired on LinkedIn to reach a business-oriented audience.
Growing frustration and irritation followed soon, since most of lovingly set up our home offices proved unsuited for careless WFH. A great opportunity for KPN to emphasize the importance of a stable connection - without monetizing misery of course.
To not state the obvious and show our audience we understand the everyday struggle that came with the ‘new normal’, we decided to use entertainment that might lift the spirits of everyone who wasn’t (or was tired of) working. We turned to good old satire.
In comes Rare Tijden: a recognizable, lighthearted and humoristic social series centered around the daily life of 5 colleagues. To mirror the reality of that time, the whole show was set up in video calls, and produced accordingly. Considering we were targeting homeworkers, the show surprisingly enough aired on LinkedIn. And successfully so, proving business-oriented content can do with a little bit of good humor.
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