Sint Belt Aan is a video doorbell service that provides evidence of Sinterklaas visiting for the celebration of pakjesavond and is promoted through social media channels.
With the rising popularity of the smart video doorbell, it becomes harder and harder for parents to convince their children that it was really Sinterklaas who knocked on your door on pakjesavond. (And not the neighbour you asked to knock, leave the bag with presents and run away very fast).
To keep the magic alive we need to think of a service that people can use while celebrating pakjesavond. A way to prove to your children that Sinterklaas brought them the presents. Cold hard evidence, if you’d like.
So for KPN we created ‘Sint Belt Aan’. A video doorbell service with which you can pick and download the perfect video of Sint in front of a smart doorbell to show your children. We spread awareness for the website on social media channels like Instagram, Facebook and TikTok. Creating the perfect tool for people who celebrate pakjesavond to keep the illusion alive a bit longer.
The KPN "#bijfgaan" campaign targets young people to show the brand as the best network provider in the Netherlands, using a playful film with Louis The Cat, and promoting the brand through popular channels with influencer-led content and challenges.