Saving pakjesavond by the bell. With KPN, we created the video doorbell service Sint Belt Aan that helps you answer your children’s age-old question: “Is Sinterklaas real?”
With the rising popularity of the smart video doorbell, it becomes harder and harder for parents to convince their children that it was really Sinterklaas who knocked on your door on pakjesavond (and not the neighbour who so kindly took on the deed).
To keep the magic alive, we want to cook up a service that people can use when celebrating pakjesavond. Legitimate proof to your children that Sinterklaas really brought them their presents. Cold, hard evidence, if you’d like.
A video doorbell service with which you can pick and download the perfect video of Sint standing in front of a smart doorbell to show your children. We spread awareness of the website on social media channels like Instagram, Facebook, and TikTok. Creating the perfect tool for pakjesavond celebrations and protecting the childhood fantasy a wee bit longer.
Keeping authentic and exciting content on and on. How KPN’s “#BLIJFGAAN” influencers campaign goes unlimited for young Dutch audiences.