KPN
Unlimited
The KPN "#bijfgaan" campaign targets young people to show the brand as the best network provider in the Netherlands, using a playful film with Louis The Cat, and promoting the brand through popular channels with influencer-led content and challenges.
Challenge
How do we get young people to link universal terms like ‘Unlimited’ and ‘5G’ to the brand?
With the battle of telcos raging on, KPN needs young people to start seeing them as a relevant and exciting provider. The main question: how do we get young people to link universal terms like ‘Unlimited’ and ‘5G’ to the brand?
Approach
Keep on going.
For young people, high-speed internet is nothing special. It’s a basic need. That’s why we need to create a campaign that doesn’t necessarily invite them to go all out on a mindless data frenzy, but connects to their mentality: to keep on doing whatever it is they’re doing, thanks to the best network in the Netherlands.
Solution
‘#blijfgaan’ on all platforms.
A third film with Louis The Cat kicks off the #blijfgaan (Keep Going) campaign. We infuse the target group’s favorite channels -YT, Insta, TikTok, Snapchat and Twitch- with #blijfgaan related content and challenges designed to playfully encourage them to keep going. The #blijfgaan Squad, formed by two sets of popular influencers, set the right example.
KPN
FIRST CLASS INTERNET
KPN is launching a cuddly campaign with Louis de Kat and Ruben to promote their internet products and build their brand, using TV and online videos, social media, and AI.
