LeGrand

Arteor™ Advance Coffee Table Book

Spotlighting the luxury lighting innovation with a stories-led visual spectacle that lives right in the home.

CHALLENGE

Showcase innovation in the best light

Fewer and fewer people think that Defense is not for them. Now it is time to convince them to actually apply for a job. Our new strategy focuses on the many people who want to make a difference, but struggle to find their groove in the 'ordinary' world. We encourage them to transition to an environment where they are challenged, energized, and can create real impact. At Defense, one doesn't fade out, but rather switches on.

A book titled "A Spectrum of Spectacular Stories" with a black cover and colorful edges, standing on a wooden surface in dim lighting.

A rainbow gradient transitions smoothly from dark on the left to light on the right, with the words "Dark to Light" overlaid.

A modern room with a blue-lit stage and a large pink semi-circle above. Walls feature two open arched doorways glowing with ambient light.

APPROACH

Design that tells a story

The best way in is to have something right in people’s homes. And what sparks inspiration more than a coffee table book? Developed with Dentsu Creative France, it follows the campaign concept "Spectacular Stories Start Here", as light switches silently illuminate thousands of stories every day.

From this central thought, we led the coffee book’s visual direction: from Dark to Light, where Arteor™ Advance spotlights spectacular spaces and stories worldwide. We ensured the book speaks in the same visual language as its readers: minimalist in form, authentic in storytelling, premium yet personal.

Open book displaying an architectural design with text about a space and architects. A room with large windows and greenery is shown on one page.

Open book with colorful edges, showing a picture of a traditional Japanese room with tatami mats and sliding doors on a yellow page.

An open magazine displays abstract black and dark gray shapes on both pages, creating a sleek, modern design.

SOLUTION

A prismatic and personal world

The result? An elegant editorial collection, imbued with craft and design, with narratives that spotlight the Arteor Advance as an innovation born of technological disruption and creative vision.

Across 200 pages, we embraced the full color spectrum, moving from darkness to light and revealing the colorful narrative each space comes alive with. Real, elevated photography meets genuine human stories, brought to life in three distinct formats. Human Stories shared real-life experiences of how individuals and designers used the product. Switch On offered playful surprises, inviting readers to explore the unexpected ways to use the product. Lastly, Product Focus showcased the switches’ functionality in a creative, engaging way.

Open book displaying a modern interior design with a large window and greenery outside. Text includes "A Space" and "Co-Lab Design Office."

Open book with colorful abstract graphics and text reading "A Spectrum of Human Emotions" across the pages.

Open booklet displaying a minimalistic design with text emphasizing a frosted white finish and slender model.

An open book with a colorful edge displays images and text about Hyundai Capital Convention Hall, featuring a modern interior design.

A dimly lit room with a silhouette of a person wearing headphones. A lamp, books, and a water carafe are on the table. Text reads "A Spectrum of Spectacular Stories."

A true centerpiece of the project, this exceptional book serves as both a visual and conceptual manifesto and acts as the foundation for all campaign content.

Little Black Book: LBB

LeGrand

Arteor™ Advance Coffee Table Book

Showcase innovation in the best light

Design that tells a story

A prismatic and personal world

YOU FEELING IT?

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