Porsche

Date Yourself

Porsche is about challenging yourself. To new ideas, or untouched territory. To things that may seem uncomfortable, but are heralds for excitement. For joy. So where some might fear to date themselves, we make our audiences flirt with the idea.

Challenge

for Those Who Value Individuality and Freedom

Porsche Nederland set out to create a convincing trigger for a test drive in the new electric Taycan or Macan. With its audience broadened from predominantly married business men to a new generation of younger entrepreneurs - who celebrate individuality just as much as romance - how does Porsche craft a compelling invitation for a group that sometimes values individuality and freedom?

Approach/insight

Embracing time for yourself in a world of shared experiences

We’re used to a dating culture that revolves around doing everything hand in hand. But whether you’re in a relationship or single, ‘solo dating’—making time for yourself to do exactly what you want—is gaining momentum.

SOLUTION

Experience Pure Joy

Instead of the standard hour long test drive, we offer the ultimate way to experience pure joy independently with just you, yourself and the Taycan or Macan. We gave people the perfect solo date for 24 hours with the electric Porsche and a destination of choice.