Porsche
Girlhood Dreams
Spotlighting the brand’s relentless spirit to celebrate and inspire Dutch entrepreneurs.
Challenge
THE DREAM GAP
Boyhood dreams—they’re seen as a free pass to ambition, drive, and chasing greatness. But girlhood dreams? Silence. They’ve been overlooked, undervalued, and let’s face it, barely celebrated. We saw the gap and decided it was time to fix it. Why shouldn’t women dream just as big? And why shouldn’t those dreams get the spotlight they deserve?
Sollution
GIRLHOOD DREAMS
Enter Girlhood Dreams: a campaign that flipped the script. Together with Porsche and powerhouse icons like Marloes Hoedeman, Martika Avalon, and Suzanne Swarts, we created a platform where women’s ambitions could shine.
We didn’t stop at just telling their stories. We made dreams tangible with unforgettable experiences—exclusive masterclasses, behind-the-scenes insights at global fashion brands, and one-on-one inspiration sessions with trailblazing women.
The result? A movement that didn’t just celebrate girlhood dreams but turned them into bold realities. Because dreaming big isn’t just for boys—it’s for everyone ready to chase what sets their soul on fire.
