Porsche
Tour of Legends 2024
After 75 years, Porsche took drivers on a tour through its roots.
Challenge
Celebrate the anniversary of an Icon.
Porsche turned 75. A big deal to its fans. But how do you even begin to celebrate three-quarters of a century of achievements? From the revolutionary Porsche 356 to the timeless 911, a racing record that’s second to none, and shaking up the SUV game—Porsche means a lot of things to a lot of people.
Approach
DRIVE THROUGH PORSCHES ROOTS
How do you celebrate a brand that’s always on the move? By driving, of course. We created four legendary routes that retraced Porsche’s incredible journey—from an Austrian sawmill where the first Porsche was conceived to the iconic Circuit de la Sarthe in France, where Porsche’s 19 victories proved what separates Le Mans from Le Boys.
Each route was curated for ultimate driving pleasure, complete with its own rally poster and unique story. Together, they took drivers into the soul of the brand, leading them to the places that shaped Porsche into what it is today. The best way to honor 75 years of Porsche? Put those beauties on the road!
