archwey
The world’s most sustainable materials brand
Archwey’s mission is to rid the world of fossil-fuel based virgin plastic full-stop, reshaping the world’s building blocks with its BLUEWAVE® “Waste = Material” programme.
CHALLENGE
Build a strong holding brand for a sustainable materials company spanning across different industries,
without becoming your typical corporate holding brand.
APPROACH
Show what we’re made of.
For many companies sustainability is something they (have to) do for reputation, while for Archwey it is intrinsic and the very foundation of what they do to create a better future every day.
SOLUTION
LEAD BY EXAMPLE.
We created a design system that leads the way to meet the world’s needs when it comes to sustainable material use. The chosen visual pathway represents Archwey’s leading role in the industry. By adding opinionated copy, vibrant colors and super close-ups of sustainable materials - we steer away from industry cliches and corporate feel.
envision
How to redesign a brand for the visually impaired
Envision builds innovative, award-winning assistive technologies for and products that enable people who have low to no vision to navigate everyday visual information, independently.
