check

Branding

Check's e-scooters are the solution for a lack of space in the city. Check is smart mobility for a generation that wants everything within reach at once. Visiting your grandmother? Check. Just before closing time to that one store? Check.  All over town with your friends? Check.

CHALLENGE

Introduce a new electric scooter sharing service that aligns with the needs of present day urbanites.

A horizontal banner for Check featuring a sleek white and purple electric moped against the bold text "LUNCH. CHECK." A smartphone to the right displays the app's map interface showing a vehicle location.

APPROACH

our approach combined simplicity and punch.

We needed to differentiate in a commodity market, but only had a specific set of touchpoints at hand. Therefore our approach combined simplicity and punch. Check is smart mobility for those who want everything at their disposal, instantly. Coffee at your gran? Check. Last minute shopping spree? Check. Roam across town with all your friends? Check.

A front-facing view of a white Check electric moped with a single round headlight, a purple accent on the front fender, and a bold black letter "C" on the front panel.

A person stands on a paved path next to two white and purple Check electric scooters while looking at their smartphone.

A bus stop advertisement for Check displays a photo of an elderly woman looking out a window with the bold text "NAAR OMA. CHECK." (To Grandma. Check.).

SOLUTION

Outgrowing the competition? Check.

With Check’s app, scooters and helmets as the three essential touchpoints we designed for impact and experience. All captured in a simple but standout color palette, a bold but stylish typeface and a welcoming but energetic tone of voice. Standing out of the competitive crowd? Check. Outgrowing the competition? Check.