The online marketplace for super fresh groceries.
Crisp is the online marketplace for everyone who wants better everyday food. Freshly delivered, from over 800 local suppliers. When the founders launched the brand, they asked us to create their name and design their brand identity, digital product and communications.
We conceived the brand, starting with its name, representing the fresh and seasonal differentiator. From there we designed a brand identity that follows the seasons. We created an identity that was both premium and accessible, with colorful illustrations and photography as the main ingredients for a joyful brand.
The colorful and stylised art direction breaks with all the healthy organic food cliches. A flexible logo changes to always feature fresh products. The color systems also functions as wayfinding that clusters food categories.
‘Starting today’ positions Ma as a first step in your future career instead of as a school. It’s an invitation to take on the challenge of developing your skill and creativity. By putting student work front and center we emphasize what matters most.