envision

A brand for the visually impaired

Envision builds innovative, award-winning assistive technologies for and products that enable people who have low to no vision to navigate everyday visual information, independently.

CHALLENGE

improve the independence.

Most assistive tech for the visually impaired either have plain branding, or communicate unrealistic promises. In this market, Envision asked us to create a brand that is optimistic, human-focussed and enables users to improve their independence.

The word "envision" in bold white lowercase letters centered on a purple background.

APPROACH

articulating the world around them.

Visually impaired people, just like every human, are intrinsically averse to asking for help: they’d rather take the long path, as long as they can be independent along the way. Envision helps building this vital independence throughout every little daily action by articulating the world around them.

A split-screen graphic showing a Braille alphabet and number guide on the left with white dots on a black background. The right side features a close-up of a single Braille cell on a grey background with one large white dot.

A white starburst or compass icon formed by circles of varying sizes, centered on a black background covered in a grid of small, uniform white dots.

A set of Envision Glasses is displayed against a purple background, with technical specifications listed above for its 8 MP camera, directional audio, 5-6 hour battery life, and lightweight 50-gram design.

Three vibrant outdoor posters for Envision are displayed side-by-side in green, purple, and yellow. Each poster features a unique black-and-white dot-grid wave pattern and inspirational phrases: "Articulate your world," "Perceive possibility," and "We help to guide your senses."

Two vertical posters on a concrete wall feature people wearing Envision Glasses. The left poster shows a woman in a yellow scarf surrounded by a white dot-grid pattern, and the right poster shows a close-up of a person wearing the glasses framed by a purple dot-grid border.

SOLUTION

dots that lead and expand into a centralized point.

The redesign of the brand stays close to the familiar, departing from the Braille alphabet. The new icon alludes to the technological capabilities of Envision. With dots that lead and expand into a centralized point, this icon represents bringing clarity and focus to the senses of the visually impaired. Our copy and thus tone of voice was crafted mostly to be heard, not read. Also, we brought Envision’s sonic identity from alarming and inconsistent to consistent, warm, and human.

A person wearing Envision Glasses and a yellow sweater smiles while reading a document. The glasses are equipped with a camera and are designed to assist with visual tasks through smart technology.