Propel sets sail to be the revolution in electric boat propulsion, and reconsiders, reimagines and redesigns marine propulsion as we know it.
Despite its relaxing experience, boating is one of the most polluting forms of leisure. To reduce this, governments are pushing boat owners towards electric propulsion. But the offering of qualitative electric propulsion does not match the high-end boating industry, thus holding back boat owners to take the plunge and ride the electric wave.
Propel aims to change that by introducing a revolutionary motor design, both in terms of performance and in terms of design. We’ve closely collaborated with the product engineers on the product design while developing the brand and the website.
The brand identity, product design and e-commerce platform we designed and developed reflect a sense of fluidity, mirroring the sensory experience of our customers on the water. All is centered around the idea of a ripple, connecting to a sense of fluidity and progress. The visual vocabulary emphasizes the heightened sensorial experience these silent motors enable.
Plastic Bean shows a small change can make a big difference. The brand functions as a portal turning the abstract story of recycled plastic into an understandable matter.