Sensor
The next technical specialist recruitment agency
Crafting the brand identity for a new recruitment agency that spotlights talent and opportunity.
Challenge
The best of both worlds
From the merger between two technical specialist recruitment agencies Sentijn and Or-Quest, an agency was born. How can we show that this new player is here to stay and ready to give candidates and companies what they’re looking for?
Approach
Going above and beyond
Say hi to Sensor, the recruitment agency that hears, sees, and feels opportunities, red flags, and everything in between. With its local insights, technical knowledge, and nationwide network, Sensor matches technical specialists and potential employers. But expertise alone doesn’t deliver success. We take it one step further – by positioning Sensor as the partner who goes above and beyond.
Whether it’s finding the dream workplace or hiring the right employee, the agency builds strong relationships, tailors to unique needs, and opens doors to unexpected possibilities – everything to get their clients the top spot.
Solution
Sensing the best
Centering around human connection, Sensor embodies openness, hope, and energy, communicating with casual, positive, and active language.
The spotlight concept anchors the visual identity. The circular logo represents how the brand looks within and outward to locate the best talent on the job market. The photography style extends this mindset – by bringing people into focus. With a warm, inviting glow, we accent the human side of the employment process and put people in the best light.
