Making it land for the end-to-end production company

A new verbal and visual identity and website for Tag, the global creative content production company.

Challenge

Connecting  the content dots

Tag has 50 years of heritage and offices worldwide, working on every level of content production, from SFX to sourcing. How do we revamp its brand identity and website to highlight technological capabilities while still representing the diversity of the business?

APPROACH

Global reach, local relevance

Tag's competitors often sell the production process with big words, but when every player says it, nobody feels authentic. Tag realized that its clients really care about a good relationship and results achieved from working together –  and this formed the starting point.

SOLUTION

Forging a content path

With the belief that ideas deserve to land with the same force they launch, Tag's new strategy centers around achieving tangible results. The payoff, “Make it land”, anchors every step of the verbal and visual identity, with an attentive, open approach lending itself to a confident execution.
The verbal identity strips back hyperbole and introduces a conversational tone. Buzzwords are bypassed, with results and customer benefit at the forefront, while modular copy executions cover each aspect of the varied business.
The visual identity captures Tag’s mission to deliver ideas with precision, impact and meaning. The new logo is crafted from geometric shapes for a clean, technical aesthetic with a content path in the broader graphic style that leads the audience’s eye along on Tag’s journey. A vibrant yellow acts as the hero colour, ensuring Tag will certainly electrify the field.
The refreshed website continues the story, bringing three core UX pillars to life: intuitive navigation, impactful storytelling and crafted design. Case studies take center-stage, revealing the impact behind the work and inviting visitors  to explore.