Volkswagen

ROAD TALES

We created an award-winning, location-based, interactive audiobook to transform car rides into magical journeys.

Road Tales uses a combination of public and curated data sources to create interactive stories for children. Ordinary rides are turned into creative stories through a data-driven story engine.

Illustration showing instructions on how to use the audio books

SOLUTION

LOCATION BASED AUDIOBOOKS

We created a digital product and campaign that used location-based interactive audiobooks to transform everyday, ordinary road objects into magical characters of a story.

Road Tales uses a customer developed story-engine that creates unique tales based on the location of the user. To ensure the stories react to the environment, the team canned all Dutch highways to identify objects to transform them into story elements.

Meet the characters

Illustration of audio book character, a fly in space

Illustration of audio book characters, two pink aliens

Illustration of audio book character, a child with a fan

Illustration of audio book character, girl with blonde pigtails and a wand

Characters from the audiobook shown on a mobile phone

RESULTS

A GLOBALLY RECOGNISED EXPERIENCE

The app reached number one in the app store within 24 hours and won six silver Cannes Lions in Entertainment, Brand Experience, Audio, Digital Craft and Mobile.

Road Tales has also been awarded by ADCN, Clio, D&AD, Eurobest, LIA, The One Show and Webby.