We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

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A Tale of New Cities

Every year the industry leading strategists and futurists from across DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in the year to come for our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

Juan Woodbury, Global Head of Branded Content & Entertainment

DENTSU CREATIVE has launched a new global Entertainment offering to provide clients with access to a worldwide studio footprint, pioneering craft and technology capabilities, and a roster of production partners and independent creators as we look to create culture with them and help them build their own platforms.  Entertainment legend Juan Woodbury has joined DENTSU CREATIVE as Global Head of Brand Content & Entertainment, and will be working with Cathy Boxall, Global Head of Content Business for Media at dentsu to offer truly integrated, seamless, solutions for clients. 

DENTSU CREATIVE LAUNCHES ENTERTAINMENT OFFERING

Dentsu Creative launches Entertainment Offering

Dentsu Creative Entertainment

Introducing Dentsu Creative

DENTSU CREATIVE asked 500 CMOs from the UK, US, China, India and Brazil what the
future of creativity means to them and how agencies must evolve to meet
the challenge.

DENTSU CREATIVE's CMO Survey on the Future of Creativity

The power of modern creativity: Insights for today & tomorrow

CMO Survey

DENTSU CREATIVE today announced key members of its global leadership team. Andrea Terrassa has been named Global Chief Operating Officer; Iván Czwan Altobelli, Global Chief People Officer; Julie Scelzo, Global Clients Chief Creative Officer and Jon Dupuis, Global Clients President

DENTSU CREATIVE ANNOUNCES GLOBAL LEADERSHIP ROLES

Global Leadership

Arrival sets region’s core leadership group, partnering Fogaca with New York President Abbey Klaassen; Chicago President Laurel Flatt; Chicago CCO Pedro Perez and U.S. + Hispanic LATAM CCO Rafael Rizuto

New US CEO for DENTSU CREATIVE: Paulo Fogaca

Paulo Fogaca named DENTSU CREATIVE U.S. CEO

 Paulo Fogaca

DENTSU CREATIVE has appointed the outstanding Jessica Tamsedge, McCann UK & Europe’s Chief Client Officer, as the new CEO for DENTSU CREATIVE in the UK. 

New UK CEO for DENTSU CREATIVE

Jessica Tamsedge named DENTSU CREATIVE U.K. CEO

Jessica Tamsedge

Clark and Levron took the Luminaire Stage at the Cannes Festival de Palais to introduce DENTSU CREATIVE, a new global creative network.

DENTSU CREATIVE launches at Cannes Festival

Introducing DENTSU CREATIVE 

Dentsu Creative Wins Agency of the Year at Cannes Lions, 2022

DENTSU CREATIVE BENGALURU WINS CANNES LIONS AGENCY OF THE YEAR AND AWARDED TITANIUM LION FOR “THE UNFILTERED HISTORY TOUR” MAKING THE CAMPAIGN THE MOST AWARDED AT CANNES LIONS 2022

DENTSU CREATIVE WINS AGENCY OF THE YEAR AT CANNES LIONS

DENTSU CREATIVE Named Cannes Lions 2022 Agency of the Year

DC Agency of the Year Cannes 2022

Fred Levron's 2022 Cannes Lions Direct Jury Presidency

Fred Levron was Cannes Lions’ 2022 Direct Jury President. 

Direct Jury President at Cannes Lions 2022 is Fred Levron of DENTSU CREATIVE

Fred Levron's 2022 Cannes Lion Direct Jury Presidency

Newsroom

Stay up-to-date on the latest news from DENTSU CREATIVE. Discover our insights, thought leadership, awards, & what we're excited about on our news portal.

Thought Leadership

TRENDS 2023

Announcements

Dentsu Creative launches Entertainment Offering

Thought Leadership

The power of modern creativity: Insights for today & tomorrow

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