Fred Levron's 2022 Cannes Lion Direct Jury Presidency
Fred Levron was Cannes Lions’ 2022 Direct Jury President. Watch his ceremony speech here, where he not only celebrated the Direct category and work, but also possibly the most committed jury in Cannes.
“Direct isn’t just about Direct Response anymore, it is the trigger for a whole ecosystem of different responses: talk to one person, they talk to hundreds of others.”
Fred Levron, Global Chief Creative Officer, Dentsu International